“No other record captures that period so perfectly,” says Elbow’s Guy Garvey. “The concerns of the songs. The stories, the experimental sounds. It was so brave for a band to record themselves at that time: it allowed a direct and undiluted account of the band as aspirational, big-hearted friends in love with making music and each other. It dared us to record ourselves. But they did it first. It’s the most deserving recipient of the Mercury Prize in its history: a breathlessly ambitious and lovingly crafted masterpiece. It should be called Bring It ‘The Fuck’ On.”
To commemorate the 20th anniversary of Gomez’s Mercury Music Prize winning debut album, Bring It On will be re-mastered and reissued as a super-deluxe 4CD with an accompanying remastered double LP release. The 4CD 20th Anniversary edition of Bring It On contains the original, classic album remastered by Frank Arkwright @ Abbey Road studios and 35 previously unreleased tracks including 25 demos (recorded between January 1996 and August 1997) – 13 of which are appearing on an official Gomez release for the first time.
The band will be playing the album in its entirety on their forthcoming UK & Ireland tour (April/May 2018) plus Australian and US dates.
Twenty years on, the debut album by Gomez sounds not of its time, but ahead of its time. You can hear its echoes in so much of the music that followed it: not just in Elbow, but in any artist who heard Bring it On and realised the possibilities of combining indie and roots music with lo-fidelity electronics: a modern experimental sensibility with a love of the past. Bring It On was an album that synthesised styles in a way that seemed remarkable then, and now sounds utterly unforced and contemporary. Where so many of its contemporaries sound completely of their time, Bring It On sounds as if it could have come out to equal acclaim at any point over the past 20 years. It’s a record that thoroughly merits its expanded 20th anniversary edition.